Ad fraud is eating up your KPIs: what to do about viewability issues

Ad fraud is obscuring some of the KPIs that marketers use to determine success – this article offers advice on how to get a clearer picture.

“If I'm trying to sell women's shampoo and I deliver my ad to a 13-year-old boy, I don’t really think that's a good use of my money,” said Marissa McArdle, Nielsen’s Global Vice-President of Digital Audience Measurement recently....

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