A global hit: How the world became Supara’s market

At FUTR Asia 2021, Supara Group’s George Hartel shared how the family-run business was able to transform and expand beyond its home base of Thailand during the COVID-19 pandemic.

How a family business can be transformed, how a business can be scaled from a local market to a global level during a pandemic, and what a brand can do to be the top-seller on Amazon, were three topics that George Hartel, chief commercial officer of