23andMe and iHeartMedia enjoy branded podcast success

23andMe, a company that provides genetic and ancestry tests, partnered with iHeartMedia, the audio-media firm, on a custom podcast entitled “Spit”.

In March 2019, iHeartMedia launched the second season of “Spit” – a podcast it created in partnership with 23andMe, a company that provides genetics and ancestry tests.

Hosted by writer/comedian Baratunde Thurston, this audio series examines “the very meaning of identity” through conversations with celebrities, business leaders, and experts from various scientific disciplines.