20th Century Fox finds data overpower planning instincts

20th Century Fox, the movie studio, has tapped the power of data to help it make smarter marketing decisions.

Julie Rieger, President/Chief Data Strategist and Head of Media at 20th Century Fox, recalls the meeting in March 2017 when a group of the movie studio’s marketers were discussing what they could learn from the past to promote a new project.

“The...