eve Sleep: Switch Off

Eve, a sleep wellness brand, launched a campaign in the UK to encourage people to sleep instead of wasting time watching entertainment.

Campaign details

Brand: eve Sleep Agency: Creature

Exec summary

This is a paper about how a mattress company took on the entertainment industry.

The pandemic should have been good for eve Sleep (eve) - they are a D2C mattress brand at a time when the perceived value of sleep had never been higher and the thought of going to a shop to awkwardly lie on a mattress has never been less appealing (

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