Eve Mattress

Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.

Design consultancy: Studio Minerva Advertiser: Eve Sleep

Executive Summary

At the outset, people said it would be incredibly difficult to build a brand around a mattress. They said that people just buy them, put a sheet over them and forget about them. They were a commodity.