Evaluating new fragrances in a new way: a means for identifying future winners

Stan Knoops and Anne Michaut

Nowadays it is becoming more and more difficult to develop new fragrances outdoing existing ones in terms of consumer acceptance.

Evaluating New Fragrances In A New Way

A means of identifying future winners

Anne Michaut Wageningen UniversityStan Knoops IFF International Flavors&Fragrance

Introduction

The development of new fragrances is central to fragrance industry's successes....

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