Bose: Get Closer

Bose, an audio equipment brand, launched its new noise-cancelling headphones in the UK by creating a film which showed the benefits of being able to focus purely on the music.

Campaign details

Brand: Bose Advertiser: Bose Agency: Grey London Country: United Kingdom

Countries in which effectiveness was proven

France, Germany & United Kingdom.

Campaign background

Bose has been a leader in the audio category for over 60 years, fuelled by incredibly passionate engineers. For much of this time, Bose focused on direct advertising with rational messaging, relying on their impressive product innovations to speak fo

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