Aldi: Kevin The Carrot – Making Christmas Amazing

Aldi, a global discount supermarket chain, enjoyed fantastic growth with its ‘Kevin the Carrot’ Christmas campaign in the UK and Ireland, reducing previous Christmas shortfalls.

Campaign details

Brand: AldiAdvertiser: Aldi Stores UK & IrelandAgency: McCann Manchester LimitedCountry: United Kingdom

Countries in which effectiveness was proven

Ireland & United Kingdom.

Campaign Background

For ten months of the year, Aldi had a winning...