Establishing the value of a brand

Jorge Garcia-Gonzalez

This paper provides a brief overview on the importance of brand valuations and the nature of brands in terms of their valuation capabilities.

Establishing The Value Of A Brand

Key steps to determine the economic/financial value and pitfalls to avoid in the process

Jorge GarcaGonzlezJGG Consulting

The Importance of Brand Valuation

As markets globalize, differences between products tend to be...

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