We listen, we care: How deep employee listening during COVID-19 boosted engagement in Coca-Cola Brazil

Coca-Cola, a soft drink brand, demonstrated to its employees in Brazil during the COVID-19 pandemic that it was not only listening to their opinions but that it was also taking what they said on board and taking action to improve their experience.

Introduction

We commonly call research a listening tool, but do respondents feel listened to and cared for after participating in a survey? We believe that is not always the case. Paying attention to it matters, and can drive better results.

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