Travelpass is a customer loyalty programme developed in Argentina and based on a cobranding card integrated by four main shareholders companies: Shell, Banco de Galicia, Telecom and Supermercados Norte, and other twelve companies among different industries (pharmacy, toys, restaurants, optical shop, etc.).


Data mining and data analysis applied in a customer loyalty programme

Mara del Rosario BrueraCensus Data Analysis & Data Mining

Program Overview

With national coverage, as of December 2001 the datawarehouse Travelpass hosts information...

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