The alchemy of customer segmentation: Merging data sets but methodologies as well

Discusses how merging methodologies and data sets can be beneficial to the SaaS (Software as a Service) industry where segmentation frameworks are heavily influenced by feature usage.

Introduction

Segmentation is a daunting task for the researchers regardless of the category. In SaaS 'Freemium' businesses, adopting a layered approach for integrating multiple sources of data into segmentation is challenging but well worth the effort. Triangulat