Talking the same language: development of a common language between customers, perfumers, and marketers through qualitative and quantative perfume engineering

The intention of this paper is to explain a new qualitative and quantitative methodology developed eight years ago and applied in different FMCG markets: detergents, fabric conditioners, and household cleansers in several West European countries, enabling better understanding of what “represents” an existing or new fragrance/perfume to the corresponding target (the customers) and how it is ‘decoded’.

Talking The Same Language

Development of a common language between customers, perfumers, and marketers through qualitative and quantative perfume engineering

Pedro Zaragoza Keystone Network

Background

Our history on perfumes goes back to 1994 when one of...

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