Qualitative research and the Internet

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm.

Qualitative research and the Internet

Enhancing skills and breaching boundaries

Ray Poynter Millward Brown andPatricia Quigley Millward Brown


The main theme of this paper is to consider the new opportunities created for qualitative...

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