PepsiCo's PEPFlix: Selling to mom and pop customers using AI

Discusses how PepsiCo, a multinational food, snack, and beverage corporation, developed PEPFlix, an internal analytics platform in Colombia, and provides key learnings behind its implementation, with special emphasis on AI and machine learning in a consumer goods company.

The challenge of selling in the traditional channel

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have five minutes to convince them. By the way, do not assume that your customers will give you their full attention during t