Look Who's Talking: Exploring the impact Twitter has had on language and culture

This paper describes a UK research project for Twitter, the social network; it examines the impact Twitter has had on language and culture and vice versa, to help brands better engage with its audience.

Look Who's Talking: Exploring the impact Twitter has had on language and culture

Cecily Long and Sara Picazo

Introduction

Twitter celebrates its 10th anniversary this year and has rapidly become part of our everyday language; hashtags appear everywhere, from the menu at your local restaurant to the evening news. From @handles on the Xfactor to Retweets on screens at mus