Insights into the purchase decision process of low income customers in Central and Eastern Europe

This paper describes research that has been carried out by INCOMA Research for Unilever Home and Personal Care division to increase understanding of low income consumers in Central and Eastern Europe.

Insights into the purchase decision process of low income customers in Central and Eastern Europe

Alexandra WrenUnilever, Czech Republic

Toméš Drtina and Naděžda OdlovéINCOMA Research, Czech Republic

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