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Insight Automation: Democracy, Ethics and Efficiency: A ‘how to’ guide to ensure every research dollar is well spent
Imperial Brands, a Tobacco company, used insights automation to pave the way for the efficient democratisation of insights globally, to create a strategic role for market research within its corporation.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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