How to Protect Privacy in Large Datasets: The right balance between data protection and data utility in behavioural research

This paper examines how surveys can be used responsibly by companies in order to find a balance between reasonable use of data and the protection of individual privacy.

How to Protect Privacy in Large Datasets: The right balance between data protection and data utility in behavioural research

Oriol Llauradó and Simon van Duivenvoorde

Introduction

Although surveys were around way longer it was not until the second half of the 20th century, with the global spread of telephone lines, that consumers became used to the possibility of being interviewed at any time. Of course, we can consider this n

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