How to Kiss? (Keep it simple, stupid)

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE™.

How to kiss? (Keep it simple, stupid)

Olivier L. AronISIPCA, France

INTRODUCTION

Background

A female acquaintance of François Dalle, the former chairman of L'Oreal, participated in a new cosmetic product marketing research study. She later commented...

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