How to capitalise from the new E-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns.

How To Capitalize From The New E-conomy In Latin America

Rosi Ware Consultant, Global TGI, Kantar Media Research, United States. andMichelle de Montigny COO, TGI Latin America, Kantar Media Research, United States.

INTRODUCTION

The Internet is a fast-growing...

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