Hooked on shopping: Understanding what fuels the new daily online shopping habit

This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs.

Hooked on shopping: Understanding what fuels the new daily online shopping habit

Andrew Consky, Vicki Draper and Steve Payne

View the presentation deck for this paper

Introduction: Shopping has changed

Consider the following objects:

  • Home
  • Sofa
  • TV
  • Bed
  • Toilet

These five things all have something in common other than they are related to the home. These are the top five physical locations US Millennials have shopped online. They do it at home (80%), while watching TV (70%), in bed (69%), on the sofa (64%),

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