Fast Fashion Delivered: An innovative approach fusing AI and segmentation for brand building and consumer targeting

Myntra, a fashion e-commerce company, developed Artificial Intelligence (AI) to predict growing fashion trends in India to improve its business metrics.

Introduction: The state of the fashion industry and the need for AI enable fast fashion

India's internet landscape

India has a very interesting internet landscape. Out of the 1.2 Bn Indian population, as per the IMRB Icube report and triangulated with various other sources, only 450 Mn have ever accessed the internet, with 310 Mn from this set forming the monthly