Experimental consumption and excessive impulse buying

The paper describes four types of consumers that range from the most self-controlled and austere to those that experience economic, social, and familiar difficulties due to their psychological and emotional dependence on buying.

Experimental Consumption And Excessive Impulse Buying

A new typology of consumers

Irene Garca UretaandElena Olabarri FernndezUniversity of the Basque Country

Introduction

The idea that understanding excessive or addicted consumers will help us apprehend the...

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