Digital cosmetic transformation: How digital technologies can transform direct selling in the beauty industry

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

Introduction: Direct selling and the impact of technology

Yanbal has traditionally succeeded through Direct Selling and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access,...

Not a subscriber?

Schedule your live demo with our team today