Desperately seeking ROI - a framework for marketing optimisation and accountability

The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident to today’s marketer.

Desperately seeking ROI – a framework for marketing optimisation and accountability

William SiegelLongwoods International, Canada

Raymond PettitLongwoods International, United States

PREFACE

It is safe to say that the effective evaluation of marketing's...

Not a subscriber?

Schedule your live demo with our team today