Cracking the Congealing Data Privacy Code: A client’s perspective on the impact of privacy on the need for agility in market research within the financial services industry

Kudzai Guvi

Standard Bank, a financial services group, used a mixed-method approach to discover how privacy legislative challenges are affecting market research clients and agencies in South Africa.

Data management
Data protection & privacy
Banks
South Africa
Qualiquant, mixed mode
Research industry issues

Introduction

Market research has had its bacon saved by embracing new technologies

As the pace of change continues to accelerate, market research has been saved by embracing new technologies and developing methodologies in line with the digital revolution. These new technologies and subsequent methodological shifts, brought about b

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