This paper describes a project which was not only an example of how successfully a major retailer (Sainsbury's is the second largest grocery retailer in the United Kingdom) and a global supplier (Procter & Gamble) can work together but also highlights an innovative and unique research project.
Forward In Understanding
AllfordJ. Sainsbury's plcNatalie EvansandCaroline WardProcter & Gamble
The aim of this paper
is to describe a
which was undertaken by