Enlightened gardens - Innovation beyond the obvious

Ank van Ophoven, Pamela Pauwels and Jochum Stienstra

Philips Lighting needed insights into garden needs with the potential to really make a change in the garden lights market and was therefore integral for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers, designers).

Enlightened gardens - Innovation beyond the obvious

Ank van Ophoven, Pamela Pauwels and JochumStienstraNetherlands

INTRODUCTION

Logic will bring you from A to B. Imagination brings you everywhere. (Albert Einstein, 1879-1955)

A mind, once stretched by a new. (Oliver Wendell Holmes, 1809-1894)

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