Enhancing self-administered questionnaire response quality using code of conduct reminders

A key challenge for self-administered questionnaires (SaQ) is ensuring quality responses in the absence of a marketing professional providing direct guidance on issues as they arise for respondents.

Introduction

While self-administered questionnaires (SaQ) can facilitate convenient and inexpensive data collection from large, diverse, and representative respondent samples, there are numerous concerns over various aspects of the response quality such...