Engagement on a tightrope: how Venezuela's second largest TV channel succeeded in the crisis

This paper presents findings that show how innovative audience measurement techniques helped Venezuela's second largest TV channel, Televen, to successfully navigate a tense political situation, while maintaining audience engagement.

Engagement on a tightrope: how Venezuela's second largest TV channel succeeded in the crisis

Orlando Riebman, Juan Chasan, and Pablo Cibella

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Introduction

Venezuela currently faces curtailed freedom of speech in an environment of human rights violations, shortages of essential goods and ongoing public unrest. Independent and objective information is sought more than ever. Local media are under continue