Enchanteur Hand & Body Lotion: AI-M (Artificial Intelligence – ‘Malaysianized')

Kiron Kesav

Skincare brand Wipro Unza used an innovative AI-based campaign to break through the Ramadan clutter and boost awareness of its Enchanteur hand and body lotion in Malaysia.

Campaign details

Brand: Enchanteur Hand & Body Lotion Brand owner: Wipro Unza Lead agency: PHD Media Contributing agency: Silverpush Market: Malaysia Industries: Skin care, sun protection Media channels: Online display, Online video, Social media Budget: Up to 500k

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