Quaker: Kitchen Khanna Konversations with Quaker

Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.

The communication goal

Oats category steadily grew in H2 2018 and Quaker as market leader had to ensure we capitalized on this growth and made the most of it while maintaining premium imagery.

Taste, a key barrier in growth therefore had to be tackled and turned into a strength brand could ride on.

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