Hindustan Unilever Limited: Choreographing investments

Hindustan Unilever Limited, the consumer goods company, successfully collaborated with its media partners in India to reach customers with its brands across cricket, Bollywood and purpose.

The media buying objective

As part of the discipline for running the country's largest media investment, HUL has rigorous media evaluation and deployment process with strict CPRP/CPT/CPM line drawn from sampling outside the operating norms.

The objective...