Hero Motocorp: The story of how we sold 74 bikes in a minute, every minute for 60 days

Hero, the world's largest and most iconic two-wheeler company, used a multi-pronged strategy during Navratrato Diwali to arrest declining market share in India.

The Marketing Objective

Hero the world's largest, Iconic and a home-grown 2-wheeler company has ruled the market since decades. After the de-merger of Hero and Honda in year 2011, market witnessed new dynamics and Hero started facing heat from its biggest competitor Honda,