Asian Paints Royale Atmos: Clean the Air

Asian Paints, a paint brand, promoted its anti-pollution brand of paint, Royale Atmos, in India by showing consumers live pollution scores to highlight the problem.

The communication goal

Asian Paints, pioneer in the paint industry, launched yet another innovative product. A paint, formulated with carbon technology that combats indoor pollution. The Goal was to:

  1. To create cognizance about indoor pollution
  2. And secur

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