Ella's Kitchen: Weaning Programme

Ella's Kitchen, a company that makes organic baby and toddler food, recruited UK parents who are beginning to wean their children by launching personalised weaning packs, tips and emails to track progress.

Campaign details

Agency: Havas helia

With new owners, Ella's were tasked with 10% growth. But with a smaller budget than competitors, it was a significant challenge. Something revolutionary was needed to ensure parents chose Ella's.

Strategy

Ella's were u

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