El Tiempo: #WomenRewriteWomen

Carolina Mejia, Annabelle Butler, Jane Dorsett

Newspaper El Tiempo persuaded influential female writers to rewrite sexist headlines through a social and owned media campaign to highlight the problem of sexism in Colombia.

Campaign details

Brand: El Tiempo Brand owner: El Tiempo Agency: MullenLowe SSP3 Market: Colombia Industries: Newspapers Media channels: Newspaper, Social media Budget: 0k

Executive summary

Despite society's efforts, sexism against women is still a major issue aroun

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands