Opportunities and questions about digital out of home

This article presents five rules for effective out of home advertising (OOH), stressing that there is a need to balance digital and static sites to make sure ads are seen by enough people.

INTRODUCTION

There is little doubt that the increasing importance of digital sites in the OOH market offers exciting opportunities for advertisers. Although, for the full advantages of this medium to be realised advertisers must avoid the temptation to get carrie

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