Duracell: The Marathon Bunny

Duracell, a battery brand, increased awareness in Austria by getting its brand mascot, the Duracell Bunny, to take part in one of the country's biggest events, the Vienna City Marathon.

Campaign details

Advertiser: Berkshire Hathaway Brand: Duracell Agency: AFT Plus Promotion Sales GmbH Country: Austria

Background

Duracell is one of the best known battery brands in the world. The biggest competitor in Austria is Varta. Varta and Duracell share the market with Energizer and some trade labels which are cheaper than Duracell.