Duolingo: Fun is serious business

Duolingo, a language learning app, launched a global campaign to increase awareness and new sign-ups.

Campaign details

Brand: Duolingo Agency: Wieden+Kennedy Amsterdam


This paper is about how, as planners, it is our professional duty to fall in love with the product. If the story of advertising over the last twenty years is one of brands climbing the hierarchy of needs for higher and higher-order thoughts, this pap