Droga Kolinska : Argeta Junior

This campaign promoted Argeta Junior, a new sub-brand of Argeta, a pâté popular in the Adriatic region.

Droga Kolinska : Argeta Junior

Argeta is a strong brand of pâté in the Adriatic region. Significant growth has been achieved over the past decade and the image of a modern, dynamic brand has benefited Argeta.

Argeta sustained its significant growth rates over the years with constant innovation; however, in 2009 a bolder step was required. Focus was shifted to a growing consumer segment – children. In order to better suit the needs of the target market, a