Driving consumers’ brand perception and engagement: A large-scale meta-analysis of video ads using Google machine learning x human coding

Google, a technology brand, developed a robust research framework to eta-analyse the quality of video ads in Japan by blending Google machine learning and human coding.

Keywords: creative meta-analysis, ads research, computer vision, machine learning, cloud computing

Summary

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help dr

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