Drivers of change: New lifestages and lifecourses. Implications for marketeers

Roger Donbavand

Many marketers use “life stages” such as pre-family, family, empty nester and the retired to define consumers but this paper argues that these categories no longer reflect UK society.

Drivers of Change: New Lifestages and Lifecourses

Implications for Marketeers

Roger DonbavandUnited Kingdom.

TRADITIONAL LIFESTAGES ARE IN FLUX ... BUT WHO IS NOTICING?

The concept of life stages such as pre-family, family, empty nester and retired are familiar...

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