Dr Beckmann Rescue Oven Cleaner

Mr Muscle dominates the oven-cleaning market. Part of the SC Johnson portfolio, it is supported by spend of £3m for the Mr Muscle range: 98% awareness and 43% household penetration is the result.
Agency: Cheetham Bell JWTAuthor: Millie Robinson

 Bronze award


Dr Beckmann Rescue Oven Cleaner

Oven Cleaning Yuck!

Streaming eyes, burning fumes, kitchen out of commission for the whole day. When was the last time you did yours?[1]

Late 1997 ACDOCO...