Virgin Holidays: Ready to Travel

Virgin Holidays, a tour operator, redesigned its communications in the UK by using progress trackers and bespoke gifs to add excitement and reduce stress in the holiday booking process.

Campaign details

Agency: Proximity London

Preparing for a holiday is surprisingly stressful, and Virgin Holidays weren't making it any easier for their customers.

They needed to alleviate anxiety, in order to leave as much headspace for getting excited as possible.

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