The Economist: British Election

The Economist, a British newspaper, used conversation of the 2017 UK snap general election to encourage people to subscribe to, or request a free copy of, the paper by utilising Snapchat, press ads and reactive outdoor.

Campaign details

Agency: Proximity London

The general election was forecast as a foregone conclusion by the British media, and the public were switching off.

Battling against default thinking, The Economist went out to help people make their own informed decisions about the vote – for free.