Jaguar Land Rover: The Evoque button – Triggering a reaction

Jaguar Land Rover, an automotive brand, increased test-drives of its Range Rover Evoque model in the UK by replicating its start/stop button in an email, allowing consumers to book in one click.

Campaign details

Brand: Jaguar Land Rover Lead agency: Edit and Spark44

Campaign Overview

JLR was on a mission: to get tech-savvy but time-poor people behind the wheel of the new Range Rover Evoque.

Strategy

Edit decided to re-imagine the test-drive booking

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