Crystal Cruises: Where luxury is personal

Crystal Cruises, a cruise line, featured stories of real people talking about how luxury felt to them to help increase online bookings across the UK.

Campaign details

Brand: Crystal Cruises Lead agency: MRM//McCann London

Campaign Overview

Luxury cruise company Crystal needed a stand-out brand campaign in a sea of sameness.

Strategy

Each Crystal crew member and their guests has their own take on luxury.

To

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